B2C Commerce

    RIAA for B2C: Catch Revenue Leaks Across Promos, Returns, Shipping, and Pricing

    Every scenario below is a revenue leak your team has seen. RIAA handles it.

    12 B2C Scenarios

    Revenue leaks, caught in real time.

    12 scenarios that drain B2C margins. All handled by RIAA.

    insights
    Analytics

    Returns spiked 40% last month. Nobody knows why.

    Analytics breaks it down by product, warehouse, reason code, and segment. The root cause, not a guess.

    Return Reasons
    Sizing
    $42k
    14%
    Defective
    $12k
    4%
    Wrong Item
    $8k
    3%
    Changed Mind
    $6k
    2%
    content_copy
    Transaction Deduplication

    Same order. Two charges. Customer called before your team noticed.

    Transaction Deduplication catches it the moment data arrives. Matched, surfaced, resolved.

    Original Transaction
    $124.50
    Card •••• 4242
    14:22:01
    Potential Duplicate
    $124.50
    Card •••• 4242
    14:22:04
    rule
    Business Rules

    The refund was approved. The policy says it shouldn't have been.

    Business Rules check every refund against return windows and approval thresholds. Exceptions surfaced with the policy attached.

    Refund Exception
    OrderAmountWindowPolicyStatus
    #4412$89.0047 days30-day limitEXCEPTION
    rule
    Business Rules

    Shipping cost was $4.99 at checkout. Carrier billed $8.20. On 30,000 orders.

    Business Rules compare quoted rates against carrier invoices. Every shipment. The variance adds up. RIAA shows where.

    Carrier Reconciliation
    Quoted:$4.99Billed:$8.20Variance:-$3.21
    Total exposure (30k orders):-$96,300
    swap_horiz
    Transaction Adjustments

    Customer cancelled. Got billed for two more months.

    Transaction Adjustments track every billing event against the cancellation date. Overcharge flagged, correction drafted, trail built.

    Cancelled
    Mar 1
    error
    Billed
    Apr 1
    error
    Billed
    May 1
    Overcharge: $39.98
    rule
    Business Rules

    Your loyalty program is leaking points nobody earned.

    Business Rules validate accrual against purchase conditions and tier rules. Invalid points flagged before they become a liability.

    Points Audit
    12,400
    Accrued
    9,100
    Eligible
    3,300
    Invalid
    Liability exposure: $3,300
    chat
    RIAA Chat

    Your customers are angry. You find out from the reviews, not the data.

    RIAA Chat analyzes service interactions for sentiment. You see frustration building before it hits social media.

    Sentiment Trend
    Positive
    62%
    Neutral
    24%
    Negative
    14%
    trending_up
    Negative trending +6% vs last month
    campaign
    Outreach 360

    50,000 emails sent. Which ones worked?

    Outreach 360 tracks delivery, response, and engagement by template, segment, and channel. Next campaign starts with evidence.

    Campaign Performance
    TemplateSentResponseAction
    Win-back offer18k4.2%1.8%
    Loyalty reminder22k2.1%0.4%
    Seasonal promo10k6.8%3.2%
    rule
    Business Rules

    Marketplace fees don't match the agreement. You've been overpaying for months.

    Business Rules reconcile platform fees against your rate card and contract terms. Every payout cycle. Every marketplace.

    Fee Reconciliation
    Agreed rate:12%Actual charged:14.5%
    Overpayment:$18,200
    Period: Jan-JunMarketplace: Channel A
    insights
    Analytics

    Three channels. Three prices. Same product. Nobody noticed.

    Analytics shows pricing by channel, product, and region. One dashboard. The inconsistency is visible.

    Price Consistency Check
    Web
    $49.99
    App
    $44.99
    Marketplace
    $52.99
    psychology
    Human Digital Twins

    Peak season is next week. Last year's playbook is in someone's head.

    Human Digital Twins capture the process. This year, every team member follows the same playbook.

    Playbook Status
    Peak Season Playbookv3.1
    Last updated: Oct 12
    Steps
    24
    Trained
    8/8
    READY
    chat
    RIAA Chat

    Customer reached out frustrated. Your agent responded with empathy. Because the system told them to.

    RIAA Chat reads sentiment and guides the response. Not a script. A tone.

    This is the third time I'm contacting you about this order!
    psychologySentiment: Frustrated — Respond with acknowledgment first
    I understand this has been frustrating. Let me resolve this for you right now.
    link

    Every scenario above runs on one governed data layer. Connected by design.

    Frequently Asked Questions

    rocket_launch

    Everything your team needs. Nothing they don't.

    schedule

    See how RIAA catches revenue leaks in weeks, not months. Start with one workflow. See value in six weeks.